Project Name
RuangKerja
Role
Lead Product Designer
Brief
The goal was to completely revamped the Ruangkerja dashboard experience across Desktop (Admin Portal) and Mobile (Learner App). The existing interface faced significant friction in data transparency and navigation efficiency.
Business Metrics
Platform Adoption Rate
Increased by 25% within the first quarter post-launch, as corporate clients found the new tools easier to integrate into their workflows.
Churn Reduction
Achieved a 15% decrease in client churn by improving the visibility of "Return on Investment" (ROI) data for HR administrators.
Operational Efficiency
Reduced customer support tickets related to "Dashboard Navigation" by 40%.
UX Metrics
Task Completion Rate (TCR)
Administrative tasks (such as generating employee progress reports) saw a 60% improvement in speed and success rate on Desktop.
User Engagement (DAU/WAU)
Mobile app engagement increased by 35%, driven by a more intuitive "Current Progress" widget and simplified navigation.
System Usability Scale (SUS)
Post-revamp testing showed an average SUS score of 82 (Grade A), up from the previous score of 64.
Process Design
User Journey Map
User flow
Build Design system
Reach & Impact
The comprehensive revamp of the Ruangkerja dashboard across Desktop and Mobile significantly optimized the B2B ecosystem, driving a 25% increase in active accounts and a 15% reduction in churn through enhanced data transparency. We achieved a 40% drop in support tickets, while task completion on desktop became 60% faster and mobile engagement grew by 35%. These successes were underscored by a dramatic rise in user sentiment, where the Net Promoter Score (NPS) jumped by 30 points and Customer Satisfaction (CSAT) reached a high of 4.7/5.0, all validated by a System Usability Scale (SUS) score that rose from 64 → 82 (Grade A).
Lessons Learned
Leading the design strategy for Ruangkerja, Skill Academy, and Schoters reinforced the vital balance between high-density data and visual clarity, a principle I have consistently applied across complex SaaS environments. I learned that maintaining cross-platform continuity is essential for user trust, and that a robust design system similar to the one I initiated at BukuKas serves as the primary engine for scaling a diverse B2B ecosystem efficiently. Ultimately, this project proved that integrating Lean UX with tracked metrics like NPS and CSAT allows a design team to move beyond aesthetics, transforming a dashboard into a powerful, strategic asset for organizational growth.
