Brief
Deeptex is a B2B manufacturing solution focused on providing businesses with a direct, custom platform for apparel production. The objective was to build an intuitive self-service interface that allows corporate procurement managers to directly upload designs, set size distributions, and manage bulk quantities. By digitizing the traditional "back-and-forth" of custom manufacturing, we aimed to empower businesses to move from a concept to a production-ready order in minutes.
Project Name
Deeptex e-Commerce B2B
Role
Sr UX/UI Design
Business Metrics
50% Reduction in Sales Cycle Time
Streamlined the transition from design configuration to production, significantly shortening the time needed to close a deal.
35% Increase in Direct Digital Orders
Successfully migrated high-volume clients from manual email/phone orders to the self-service platform.
Solution
94% Task Success Rate (TSR)
Achieved a high success rate for users completing the complex "Customization to Checkout" flow without assistance.
40% Faster Order Configuration
The redesigned dynamic size matrix allowed users to input bulk size distributions significantly faster than traditional spreadsheet uploads.
85 (Grade A) SUS Score
Validated the platform's usability among B2B procurement managers who require efficiency and clarity over decorative elements.
The Solution
Visual Design Configurator: Built a real-time tool that allows businesses to upload assets and place designs on high-fidelity garment templates, providing an instant preview of the final product.
Dynamic Bulk Size Matrix: Designed a streamlined input system where users can distribute quantities across various sizes (S–XXL) within a single, scannable view, eliminating the need for external documents.
Instant Quote Engine: Implemented a transparent pricing logic that updates in real-time based on material selection, design complexity, and volume, allowing for immediate budget approval.
Corporate Asset Hub: Created a centralized dashboard for businesses to store brand assets and track the real-time production status of multiple simultaneous projects.
Lessons Learned
Working on Deeptex taught me that B2B users value speed and precision above all else. I learned that "customization" in a manufacturing context can easily become overwhelming; the key is to use progressive disclosure to lead the user through a linear path starting with the garment, moving to the design, and ending with the logistics. By building a Dynamic Size Matrix, I realized that simplifying complex data entry is the most effective way to build long-term trust and habituation in a B2B SaaS environment.
