Brief
As a Product Designer for LuQta, I designed a premium landing page and service suite to showcase their AI-powered marketing tools. My goal was to use SEO and CRO strategies to explain complex AI services to global brands. I used high-quality animations to make the brand's technical "logic" easy to understand and to keep visitors engaged longer. This project taught me that adding motion isn't just for looks—it is a powerful tool to simplify complex data, build trust, and guide users toward clear business actions.
Project Name
Luqta Redesign
Role
Sr UX/UI Design
Business Metrics
60% Increase in Average Dwell Time
Integrated high-fidelity UI animations to visualize complex AI logic, successfully keeping potential clients engaged on the page significantly longer.
45% Boost in Organic Discovery
Optimized the site architecture with lightweight motion assets that improved SEO performance while maintaining the fast load speeds required for high search rankings.
30% Lift in Lead Conversion (CRO)
Strategically used interactive motion triggers and animated service cards to guide users toward "Request a Demo," effectively turning passive interest into active business leads.
Solution
Intelligence-Driven Storytelling
Designed a landing page that moves the user from the "Problem" (Attention Crisis) to the "Solution" (Predictive AI) using high-impact motion and clean typography.
Transparent Service Framework
Built dedicated service pages that break down the AI’s "Learn, Predict, Optimize" cycle into simple, actionable visual blocks.
Conversion-First Layout
Implemented a "sticky" conversion strategy with clear value propositions at every scroll depth to ensure users have a direct path to contact the team.
