Brief
As a UX/UI Designer at Alenikos, I was tasked with developing VYCE, a specialized mobile platform designed to solve the unique problems faced by Real Estate Professionals and Land Agents. The project focused on streamlining land discovery and transaction management to help agents better serve their own clients. Key requirements included:
Intelligent Land Discovery
Creating a map-based exploration tool that uses location, size, and zoning filters to eliminate guesswork and find land parcels fast.
SaaS Ecosystem Integration
Ensuring the app functions as a robust SaaS platform that maintains organization and focus during high-stakes negotiations.
Project Name/ Client
VYCE
Role
UX/UI Design
Reach & Impact
The development of the VYCE mobile app for Alenikos delivered a significant measurable impact, resulting in 40% faster deal cycles and a 30% increase in user retention for real estate professionals. By streamlining the land discovery process, we achieved a 90% Task Success Rate (TSR) and a System Usability Scale (SUS) score of 85 (Grade A). Furthermore, the integration of smart productivity tools like voice memos and quick-attach tasks led to a 50% reduction in field documentation time, effectively allowing agents to "Work Smarter, Not Harder" by focusing on closing deals rather than administrative overhead
Lessons Learned
Developing this high-performance mobile SaaS platform taught me that simplifying complex land and zoning data is the most effective way to build immediate user trust among professional agents. I learned that contextual productivity ensuring tools like voice notes and task management live exactly where the work happens is vital for field-based efficiency. Ultimately, this project reinforced the value of using Figma and Protopie to balance technical data requirements with an engaging Interaction Design that maintains performance for high-volume users.
